Frequently Asked Questions on Data Handling and Sharing to Improve Your Experience

Please review our Privacy Statement to learn about how we collect, use, retain and disclose personal information. Below you will find answers to questions about how we handle, transfer and share data within the Ritchie Bros. organization and how we share with select third parties. We share information to improve your overall experience with our products and services and with the equipment you purchase.

More questions? Phone or email customer service for answers:

US & Canada: 1.800.211.3983

Europe: 31.765.242.600

Middle East: 971.4.812.0600

International: 1.778.331.5939

1. How is my information shared within the Ritchie Bros. organization?

Ritchie Bros. operates a family of brand solutions that allow us to meet the needs and preferences of a wide spectrum of equipment sellers and buyers.  From time to time, we will make information that we collect about you available to other brands in the Ritchie Bros. family to help improve our collective products and services and better understand our industry.  Our family of brand solutions includes:

  • Ritchie Bros. Auctioneers
  • Ritchie Bros. EquipmentOne
  • Ritchie Bros. Private Treaty
  • Ritchie Bros. Financial Services
  • Mascus
  • Petrowsky Auctioneers
  • Kramer Auctions
  • Japan Super Auction
  • IronPlanet
  • Kruse Energy
  • GovPlanet
  • TruckPlanet
  • Asset Appraisal Services
  • Cat Auction Services

2. Will I receive communications from each Ritchie Bros. brand solution?

Depending on the marketing preferences you've communicated to us, we will make you aware of the products and services offered by our family of brand solutions and that are available to you as a Ritchie Bros. customer.

3. Does Ritchie Bros. provide information to OEMs and their dealers and service providers?

In some cases, we will enter into an arrangement with an original equipment manufacturer (OEM) and their dealers and service providers to share information.  We provide you with the right to know who we have shared your identifiable information with for their use and to opt-out.

To obtain a list of these OEMs, OEM dealers or service providers who we have shared your identifiable information with in the last year, please contact us at csg@rbauction.com, attention: Privacy Officer or by mail at 9500 Glenlyon Parkway, Burnaby, British Columbia, V5J 0C6.

When we share information with OEMs and their dealers and service providers, your information will be governed by the privacy policies of the other companies and will be subject to the laws of the place in which the OEM or their dealers and service providers processes the information. You can opt-out of us sharing your information with the OEMs and their dealers and service providers. Please contact us at OEMoptout@rbauction.com.

The OEMs that we currently have sharing arrangements with are:

  • Caterpillar

4. Why does Ritchie Bros. provide information to OEMs and their dealers and service providers?

We partner with certain approved OEMs and OEM dealers to provide them with information about the secondary market for their equipment. OEMs and OEM dealers use this information to understand the lifecycle of their equipment. In addition, we partner with these OEMs so that the OEMs and their dealers and third party service providers can offer better services to you, including more timely and relevant information on available warranties and parts. For example, if you bid on equipment at one of our auctions, we may share that information with a local approved OEM dealer or service provider so that the dealer or service provider can assist you with similar equipment or your maintenance and replacement parts needs.

5. Do I have to deal with OEMs and their dealers and service providers?

You are not required to purchase any products or services. If an OEM, OEM dealer or service provider reaches out to you to communicate about their products and services, it's your choice whether you are interested in hearing more.  If you choose to provide them with additional information that may be requested, that information will be handled by them for the purposes disclosed in their privacy policies.

6. Does Ritchie Bros. provide my information to other companies outside its organization to use?

We may provide information to other select and approved companies to use. Except as disclosed in our Privacy Statement or this FAQ we de-identify your information before we share it.  For example, we may share statistics on equipment purchases or bids with third parties for their use in understanding the market for equipment.  To obtain a list of companies who we have shared your identifiable information with in the last year, please contact us at csg@rbauction.com, attention: Privacy Officer or by mail at 9500 Glenlyon Parkway, Burnaby, British Columbia, V5J 0C6.

7. Does Ritchie Bros. use third party service providers?

Like most companies, we outsource some of our functions to third party service providers. In order to operate our business and deliver our products and services to you, these third party service providers will have access to your information. For example, we use third party service providers to manage our customer email lists. When we use third party service providers who help us support our business operations, we use contractual and technological means to require those service providers only to use the information we provide to them to deliver our products and services –  not for their own use.

Other service providers that partner with us to deliver our products and services only receive your information if you request further details about or purchase the products and services.  For example, your information will be shared with financial institutions and other lenders when you apply for and accept financing for your equipment purchases.  When we provide your information to these service providers, your information will be governed by the privacy policies of the service provider.  While we are not responsible for the privacy practices of these providers, we carefully select our providers to ensure they have information security practices and procedures in place that meet or exceed our own.  However, any issues or questions you have should be raised with the service provider directly.  If you would like contract details for these service providers, please contact us at csg@rbauction.com for more information.

8. Is my information transferred and stored abroad in international locations?

Ritchie Bros. is a global organization. Information that our brands collect online, at auction sites or by other means is transferred to central databases that are currently located in Canada and Europe but may also be transferred and stored in other countries.  For instance, your information may be stored at or accessed from any location in which Ritchie Bros. or its service providers have operations which may not be where you reside. Your information will be subject to the laws of those other jurisdictions, which may be different than your country of residence. To protect your personal information, we use contractual and technological means designed to mitigate the threat of unauthorized access, use or disclosure of your information.

9. Does Ritchie Bros. obtain information from telematics devices installed in equipment?

Some equipment that we sell may contain telematics devices that transmit information about the location, use and performance of the equipment to the OEM or the telematics provider. Please consult the equipment specifications and conduct your own review of the equipment before purchasing. Information that is collected through these telematics devices is subject to the privacy statement of the telematics service provider or the OEM. If the telematics service provider or OEM is permitted to do so, we may receive some information from the telematics service provider or OEM regarding the equipment after you have purchased and taken possession of it. For example, we may receive information regarding the destination location of the equipment for a period of time after it has been transferred to you. We use this information to understand better the needs of our customers, including where equipment is required.