Everything you need to succeed
Whether your company is big or small, Ritchie Bros. can help you sell your heavy equipment and trucks. With our multiple flexible solutions, industry-leading market insights and unmatched ability to drive global buyer demand, you can sell when, where and how you want and get the returns you need. When you sell with Ritchie Bros., our entire organization is at work for you, and your success and satisfaction are our goals.
- Multiple sales channels
- Unmatched global buyer demand
- Comprehensive fleet management
- Accurate, in-depth market insights
- 60+ years experience
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Your choice of selling solutions

Live unreserved auctions
Save time and hassle with this all-inclusive service where we sell on the global market for you from one of our sites in live (online & onsite) unreserved auctions. We take of everything: equipment storage, global marketing, buyer inquiries, and collecting post-sale proceeds on your behalf. This end-to-end dispersal service takes the pressure off you and provides you with certainty of sale.
Weekly online auctions
Another all-inclusive service that offers a convenient way to sell equipment quickly from your yard to a global buyer base. Sellers rely on our weekly auctions to maximize their returns quickly. With the sale and transaction all taking place online, we maximize convenience for you. It's a service designed to work with your schedule and location.


24/7 online marketplace
With this assisted-service solution you can sell from your location and you're in complete control of the price and timing with a choice of Buy Now or Make Offer selling formats. We manage the selling & transaction for you for a hassle-free experience, and we advise on pricing based on latest market data so you can maximize your returns.
Self-serve listing service
Our self-serve equipment listing service offers an easy, secure way to sell privately. You can sell from your location with total control over price, and reach a huge audience of buyers through the strength of Ritchie Bros.' global buyer network. You get the tools, technology, pricing data and unrivalled reach to make private sale easy, efficient, and profitable.

Sell where, when,
and how you want
Sell on the global market from our permanent sites, with free onsite storage, all-inclusive service, and certainty of sale.
Full-service selling
We take full care, custody, and control of your assets, and sell from one of our sites
- Extensive choice of scheduled auctions
- Unmatched global buyer demand
- Multi-channel global marketing
- Free storage, we handle buyer inquiries & inspections
- Appraisals, photos, online listing
- Full end-to-end dispersal service offering
Speed to sale: guaranteed
Time-to-cash: faster
- Faster speed of sale
- Assets sell on set date with multiple auctions every week, but held quarterly for any given region
- Payment in 15 business days
Pricing
- Guidance: Prices determined by global buyer demand we bring for assets
- Realization: Less than retail and Marketplace-E
Contract options include:
- Straight Commission:
We promote and sell your assets for an agreed percentage of the final selling price as commission - Gross Guarantee:
We guarantee a specified base cash value, then share a percentage of any additional sales proceeds - Outright Purchase:
We purchase your assets for a specified amount in one complete and final sales transaction
Our fastest way to sell. Online, from your location, every week. Maximize your convenience and your returns in a short time frame.
Full-service selling
We take care of the entire selling process, and sell from your location
- Flexible choice of weekly auctions
- Unmatched global buyer demand
- Multi-channel global marketing
- IronClad Assurance drives buyer confidence
- Appraisals, photos, online listing
- Full end-to-end dispersal service offering
Speed to sale: guaranteed
Time-to-cash: fastest
- Fastest speed of sale
- Assets sell on set date with online auctions every 7 days
- Payment in 15 business days
Pricing
- Guidance: Prices determined by global buyer demand we bring for assets
- Realization: Less than retail and Marketplace-E
Contract options include:
- Straight Commission:
We promote and sell your assets for an agreed percentage of the final selling price as commission - Gross Guarantee:
We guarantee a specified base cash value, then share a percentage of any additional sales proceeds - Outright Purchase:
We purchase your assets for a specified amount in one complete and final sales transaction
Our always-on solution lets you sell to the world from your location with more control over price, process, and timing.
Assisted-service selling
We manage the selling & transaction, you're in complete control of the terms
- Multi-channel global marketing
- Unmatched global buyer demand
- Benchmark-based price comparison and recommendations
- Marketplace-E Specialists dedicated to selling your assets
- Hassle-free, fully-managed transaction
Speed to sale: accelerated
Time-to-cash: adjustable
- Accelerated sales via access to our global buyer network
- Inside sales specialists contact buyers for you
- No set dates for selling
Pricing
- Guidance: we advise on pricing based on latest market data
- Realization: selling prices between retail and auction
Contract options include:
- Straight Commission:
We promote and sell your assets for an agreed percentage of the final selling price as commission - Gross Guarantee:
We guarantee a specified base cash value, then share a percentage of any additional sales proceeds - Outright Purchase:
We purchase your assets for a specified amount in one complete and final sales transaction
An easy-to-use platform for self-listing & secure private selling from your location, with total control over price.
Self-serve selling
You're in control of price and selling process with a suite of powerful tools, data, and services at your disposal
- Automatic inventory upload, unlimited listings
- Part of our Inventory Management System for easy workflow
- Powerful pricing & market data tools
- No paid ad obligations, affordable monthly subscription
- "A la carte" services, including secure transaction management
Speed to sale: standard
Time-to-cash: adjustable
- You control speed of sale by setting price and managing transaction
- Adjust your pricing to reflect current market or accelerate sale
- No set dates for selling
Pricing
- Guidance: we give you the market data & valuation tools to help you set a selling price
- Realization: retail plus or minus 5%
Subscription fees:
- US$99/CA$129 per month for unlimited listings
or - US$9 per individual listing
Unmatched global buyer demand
No one drives global demand & buyer confidence like Ritchie Bros. When you sell with us, you benefit from our multi-channel global marketing campaigns that attract the most motivated buyers from around the world.
More qualified buyers
We're leaders in multi-channel marketing with the industry's largest active buyer base.
More committed buyers
Detailed inspections, videos, warranties, insurance, and the Ritchie Bros. name, deliver confident buyers.
More funded buyers
Our buyers bring +$50B in purchasing power, plus easy financing from Ritchie Bros. Financial Services.
More active buyers
158M+ visits to Ritchie Bros. websites, up 13% (YoY)
Record bidder registrations (live auctions), 1.37M+, up 12% (YoY)

Comprehensive fleet management
Ritchie Bros. offers you the tools and services to efficiently manage, value & sell your fleet, including a free all-in-one inventory management system from Ritchie Bros. Asset Solutions; enterprise-level valuation, pricing & remarketing tools from Rouse Sales; and a streamlined parts procurement & supplier network with SmartEquip.

Accurate market insights
Maximize your assets' values and returns with a comprehensive set of data tools & services, including current pricing results from our global sales channels with Ritchie Bros. Price Results; global pricing & sales trends in our free monthly Market Trends Report; and leading market insights platform for the rental industry from Rouse Analytics.