Guaranteed Selling Options.
Zero surprises. Zero risk.
One of several ways to sell with Ritchie Bros., our Guaranteed Selling Options give you certainty without the guesswork. Whether you're looking for speed and a fixed outcome, or price certainty paired with upside potential, RB Purchase and RB Guarantee cover both.
Become a seller
All Your Selling Options with Ritchie Bros.
RB Purchase (Certainty. Speed. Fixed outcome.)
Fixed, guaranteed offer directly from Ritchie Bros. — a clear number, not a range.
Fastest path to close of any Ritchie Bros. selling option.
Zero market exposure. Ownership and resale responsibility shift to Ritchie Bros., who handle all logistics, paperwork, and transfer.
Best For
Immediate cash needs
Speed to Cash
Fastest available
Pricing
Fixed offer from RB
Risk
Zero market exposure
RB Guarantee (Price certainty. Market-driven upside.)
Guaranteed minimum payout – your minimum is set before your equipment goes to market.
Market-driven upside – if the sale exceeds your guarantee, you share in the additional proceeds.
Flexible timing control – choose from 400+ sales each year to align with your timeline.
Best For
Budgeting & planning
Speed to Cash
Typically 21 days post-sale
Pricing
Guarantee minimum + upside sharing
Risk
Protected downside
Hear It From Our Customers
Guaranteed Selling Options FAQ
RB Purchase is a direct sale — Ritchie Bros. buys your equipment at a fixed, guaranteed price and takes ownership immediately. RB Guarantee sets a guaranteed minimum before your equipment goes to one of our 400+ annual sales. If the market exceeds your minimum, you share in the additional proceeds. RB Purchase offers maximum speed; RB Guarantee offers price protection with upside potential.
Your local Territory Manager works with you to assess your equipment, current market conditions, and your financial objectives. The guaranteed minimum is set collaboratively before your equipment goes to market.
RB Purchase is the fastest selling option Ritchie Bros. offers. Once you approve the offer and the transaction closes, proceeds are issued quickly. Your Territory Manager will confirm the specific timeline based on your situation.
Yes. With RB Guarantee, you choose from 400+ Ritchie Bros. sales annually. This allows you to align your sale timing with your business calendar, whether you're working around a fiscal year-end, a project deadline, or a financial planning milestone.
Guaranteed Selling Options are available across a wide range of equipment categories including construction, transportation, agriculture, and more. Contact your local Territory Manager to discuss your specific assets and determine which option is the right fit.
No strict minimum. Guaranteed Selling Options are available for single machines as well as large fleet dispersals. Your Territory Manager can advise on the best approach based on your assets and situation.
Ready For Your Guaranteed Offer?
Connect with your local Ritchie Bros. Territory Manager — no commitment, just a conversation about our Guaranteed Selling Options
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