Creative Automation

Build branded ad variations across every approved size.

Visual treatment

photo_bright renders copy directly on the photo; white type gets a dark stroke (outline) so it stays readable on light backgrounds without depending on a measured scrim box. scrim_text draws a rounded-rect black scrim under each text block instead. dark_hero dims the whole canvas with a spotlight cutout on the equipment.

Output prefix (X)

letters, digits, _, -; up to 40 chars

Campaign type

Auto-detect flips to event when any proof point looks like a date. Campaign type drives Meta routing; it no longer affects the number of renders per pair (use Visual treatment for that).

Images

up to 20 images

Copy

Headlines (one per line, max 20) Subheadlines (one per line, max 20) Proof points (one per line — date, $ figure, or named auction) Badge text (≤8 chars; one per line) CTA pill label (≤16 chars; one per line)

Proof points / badge / CTA are zipped by line index with headlines. Lines that pair with a proof point render the headline as a small all-caps label and the proof point as the dominant line. One render per pair — the Visual treatment picker above controls which treatment is used.

Dimensions

W H each axis must be 32–12000 px

Ad account

Campaign (optional)

Leave blank to see winners across all campaigns on this account. Pulls active campaigns and the last 30 days of performance from Meta. Cached one day per account; refresh re-runs the pipeline.

What's working

Imitate which winners?

Pick 1–4 winners. Their visual style and copy pattern seed the generator. Hover a card to see the per-AR dimension mix.

Copy instructions (optional)

Free-form brief sent to the copywriter (Opus 4.7) for every generated pair. Constraints (length, no prior years, template requirements) still apply.

Fan-out

Heroes per winner Copy pairs per winner

Sizes default to the dimensions Meta is currently spending on for the selected winners. Override:

Output prefix (X)

letters, digits, _, -; up to 40 chars

Ad account

Files are uploaded as PAUSED ads. A human must review and activate each ad in Ads Manager before it serves.

Files

Drop image files here, or click to pick.
Filenames are matched loosely — show conventions for details.

Drop or pick more than once to add files; new picks are added to the staged set, not replaced. Show naming conventions

Pattern A — Event banners
{LOCATION}-{LANG}_{YYYY}-Q{N}_{Cons|Transp}_{Mon}_{W}x{H}.jpg
Examples: MX-POLO-LAS_2026-Q2_Cons_Jun_1080x1920.jpg · BNAS-CHIL_2026-Q2_Transp_Jun_1200x628.jpg

Pattern B — Seller retargeting
RB-Seller Retargetting Paid Campaigns-Google Meta Static_…_v{N}_{W}x{H}_{Cons|Transp}.jpg

Pattern C — Brand sign-up
More_Inventory_More_choice_{W}x{H}.jpg

Pattern D — Testimonial carousel
RB_SellerRetargetting_PaidCampaigns_Testimonial_CarouselAds_…_v{N}_{W}x{H}.jpg

Filenames don't have to follow these conventions exactly — we scan for any combination of location, industry, language, month, year, quarter, size, and brand markers (-SU / -BG). Event uploads need at least 4 of those labels; brand uploads need at least 2. Rows below the threshold show a red BELOW-THRESHOLD chip with the missing labels listed. Rows exactly at the threshold show a yellow REVIEW chip — double-check the matched campaigns before clicking Push. Meta's _105 re-upload suffix is stripped automatically.

Ad copy (optional)

Leave blank to use each ad's sibling copy. Add up to 5 variants to A/B test.

Call to action Leave on "Use the matched ad's CTA" to inherit; pick one to set the same CTA on every ad. URL parameters Appended to each ad's click URL. Meta expands the macros (campaign, ad set, ad name) per ad. Clear the field to send none. Description Optional. Shown as the link description under the headline, applied to every ad in this push. Leave blank to inherit each ad's sibling description. Labels Optional. Appended to each ad's name with a leading hyphen (e.g. "text1-creative1" gives ...-text1-creative1). Use "-" between your own labels. Same on every size; campaign and ad set names are unchanged. Destination URLs + dates (CSV) Optional. Export your event sheet to CSV with a header row including an Event Code column and a URL column (Month, Start Date, End Date optional). Each ad is matched by the event code + month in its filename and gets that row's click URL; a blank URL falls back to the equipment-auctions page. Unmatched or ambiguous ads keep their sibling URL. Dates are shown for reference only; Meta schedules a run window on the ad set, not the ad, so set run dates on the ad set.

Preview

File	Pattern	Size	Matches	Sibling copy	Warnings

Creative Automation

Recent runs

Visual treatment

Output prefix (X)

Campaign type

Images

Copy

Dimensions

Ad account

What's working

Imitate which winners?

Copy instructions (optional)

Fan-out

Output prefix (X)

Ad account

Files

Preview

Results