Journal Content

Your Trusted Equipment Auction Company During COVID-19

Updated: July 7th, 2020

The COVID-19 pandemic has caused disruption and economic uncertainty across the world. And during these unchartered times, Ritchie Bros., like many other companies, has adapted and redoubled our efforts to make sure we're keeping our employees and customers safe, while also protecting their respective livelihoods and continuing to serve our customers' changing business needs.


60 Plus Years of Doing What's Right

Fortunately for us, safety and doing what's right for our customers has always been a bedrock of our company's culture. For over 60 years we've made an unreserved commitment to safety and being there for our customers, and during these challenging times, that precedence has become more important than ever.

We wanted to share with you the many ways we're protecting our customers, employees and the communities we live and work in, against the threat of COVID-19

All Auctions Are Now Online Bidding Only

At Ritchie Bros. we've pivoted with minimal disruption to an online only auction environment in order to keep giving buyers and sellers opportunities to get the equipment they need, while staying safe. Even as other auction companies postponed events, we honored our commitments to customers and delivered great results. Here's what you need to know about our online auctions:

  • It's free to register and bid online – there are no fees for this service. Successful buyers – regardless of whether bidding onsite or online - will be required to pay a buyer transaction fee.
  • We've dropped transaction fees for successful online buyers participating in on-the-farm auctions only
  • You can bid online from your home or office via your desktop computer, or use our mobile app
  • You can place online PriorityBids before the auction begins and let our system bid for you
  • Bid on attachments, consumer goods and other smaller items sold in online Timed Auctions, with no auctioneer

Equipment Inspection and Pick Up/Loadout Info

We understand there's nothing like kicking the tires and turning the ignition when considering a major equipment purchase. While all auctions sites are currently open for pre-auction inspection, we are limiting attendance in accordance with local regulations. Please review site hours on the auction event page or contact the site for the most up to date information.

In order to protect the health and safety of customers, transporters, and employees, please be aware that we are employing strict social distancing protocols at our sites, and the number of vehicles allowed in the yard is limited in full compliance with local government regulations. If you are a buyer and are picking up equipment from one of our sites:

  • We are not accepting cash payments at this time. Please use electronic fund transfer such as credit card or wire transfer (instructions are on your invoice)
  • Please phone ahead to schedule your pick-up
  • Please stay in your vehicle upon arrival
  • Have your buyer number and lot numbers available
  • Free storage of purchased assets where transportation is affected by restrictions, in our USA locations
  • Free storage of items purchased by US or International buyers where transportation is affected by restrictions, in our Canadian location

For assistance call your local auction site or contact our Customers Service:

USA & Canada: +1.800.211.3983
Europe: +31.765.242.600
Middle East: +971.4.812.0600
Australia-Pacific: +61.7.3382.4444
International: +1.778.331.5939

Or via email:

Reaching Global Scale for Our Sellers

Live auctions have always been a cornerstone of Ritchie Bros. Auctioneers, but the truth is sellers have come to rely on us, now more than ever, for our industry-leading online platform. In fact, we've sold over US$20 billion of equipment online since 2002 because we're a technology-driven company. That's why during this pandemic we've haven't missed a beat for our customers. Here's why we lead in online auctions:

  • Advanced bidding platform delivering a great user experience
  • Strong online community of approved buyers with more than $25 billion in purchasing power
  • More than a decade's worth of technology and expertise to conduct live online auctions

Our online capabilities and digital marketing strength enable us to deliver liquidity and repositioning of assets, while getting you the best returns possible. Contact us about the multiple ways you can sell or call 1.855.994.1507 now to speak with an expert.

What Customers Are Saying:

"Ritchie Bros. is the perfect place for an online auction. Given the large territory Ritchie Bros. covers and its huge database of customers, the smaller, more local auction sites just can't provide that kind of buyer audience." – Jay Klemmensen (sold April 4, 2020)
"The whole online Time Auction Lot (TAL) thing that was a whole new experience for me. I never had anything to do with TAL, but it all went all. Very well." – Dave Sterling (sold April 9, 2020)

The results exceeded our expectations—in fact, when we hit our target, we still had 18 pieces to sell, so we are very happy with how everything went. We can't say enough about Ritchie Bros. and its employees. Our sales representative Colin Yarwood did everything he said he would and more. We wouldn't hesitate to recommend Ritchie Bros. to anyone looking to sell their assets."- Calvin Zoch of Zoch Construction (sold April 22, 2020)

"We always knew when it was time for us to retire that Ritchie Bros. was who we wanted to look after our farm sale. What we didn't know was that it was going to occur in the midst of the Covid-19 pandemic. Our Territory Manager Mike Higgs was there for us, keeping us calm as we nervously navigated through to a very successful farm sale. - Walter and Linda Fast (sold April 2, 2020)