US$47+ million of equipment sold for 650+ consignors on February 9 - 10
This week’s Houston auction continues the positive pricing trends we saw in 2020. In fact, pricing was up in nearly every asset category, with particularly strong pricing for transportation, aerial equipment, and vocational trucks. For example, we sold 315 truck tractors on Day Two of the auction for more than $8.1 million, or an average of $25,000+ per truck. The Houston auction also featured 117 excavators selling for US$5.8 million.
Big sales highlights from the auction included:
- 2000 Liebherr LR1400/1 400-ton crawler crane sold for US$505,000 to a buyer from Utah
- 2013 Caterpillar D8T dozer sold for US$290,000 to a buyer from Texas
- 2018 John Deere 460E 6x6 articulated dump truck sold for US$220,000 to a buyer from Manitoba, Canada
- 2016 Kenworth T880 sold for $74,000 to a buyer in Texas
- 2015 Liebherr 954 hydraulic excavator sold for $200,000 to a buyer in New York
“With our auctions 100% online today we are really able to flex our digital muscle and show how Ritchie Bros. is uniquely positioned to drive demand like no other,” said Alan McVicker, Regional Sales Manager, Ritchie Bros.
“Continuous innovations in our online experience and marketing approaches are driving significant increases in online page views to our websites, pre-registrations for our events, and PriorityBids on items. All of these are great indicators for the momentum building into our massive Orlando auction next week and all our upcoming events, including our next Texas auction in Fort Worth on March 17 and 18.”
Total equipment pageviews for the Houston auction were up 70% year over year, while per lot pageviews were up 112%. Once online, customers added items to their watchlists, which were up 110% per item. The auction also saw 33,000+ PriorityBids placed on items ahead of the auction.
Ritchie Bros. 100% online auction continue to drive strong results
More than 4,600 items located at our Houston, TX auction site were sold to online buyers around the world this week. The two-day auction attracted 14,900 bidders from 71 countries, which is up 68% from the same auction last year and new record for the site.
Approximately 61 percent of the equipment in the Houston auction was purchased by out of state buyers, including 13 percent sold to international buyers from as far away as Australia, Germany, and the United Arab Emirates.
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