Our Auction Process

At Ritchie Bros., we recognize that every customer is unique. Your local representative will take the time to get to know you and find out how we can best meet your needs. Our experienced, knowledgeable territory managers understand their local market and connect you to a worldwide network of sales, marketing and auction professionals who work together on your behalf.

Each year, Ritchie Bros. sells more used equipment than anyone else in the world. Our professional sales representatives understand the global marketplace and pride themselves on providing accurate equipment appraisals. This knowledge helps us make the most appropriate selling recommendations for your needs.

We work with you to tailor an agreement that meets your individual needs and helps you achieve the best return on the sale of your assets. We offer a range of contract options, including straight commission, guarantee and outright purchase.

We post photos and details of your equipment on our high-traffic web site, which receives millions of unique visitors each year; mail full-color auction brochures to tens of thousands of select customers; and attract the attention of other potential buyers through print and radio advertising. That’s how we ensure the participation of hundreds, even thousands of bidders from all over the world at our auctions.

Our experience shows that the better your equipment looks, the better it sells. If appropriate, we will recommend and, if you desire, help coordinate any cleaning, painting, repairs or refurbishment that will help you achieve maximum net returns for your equipment.

We offer you the convenience of regular auctions at sites around the world, and the certainty that your equipment will be sold on auction day. Our auctions are fast, efficient and professional; the atmosphere is exciting; and the participation of bidders from around the world helps you achieve global market value for your equipment.

We’ve been conducting unreserved auctions since 1958; it’s what we do best. We take care of all the details of the sale of your equipment, from the payment of taxes to the disbursement of proceeds, so you can concentrate on what you do best: running your business.