The Benefits of Selling Through Ritchie Bros.
Whether you’re selling one or one thousand items, you can benefit from the convenience and certainty of an unreserved Ritchie Bros. auction:
- Local service, global market reach
We have representatives living and working in more than 25 countries. They know equipment, they know their local market and they take the time to get to know their customers. They are also part of the global Ritchie Bros. network of sales, marketing and auction professionals who can help you reach buyers from around the world and achieve the best possible results on auction day.
- Experience and expertise
We’ve conducted thousands of unreserved auctions since we were established in 1958. We’re now the world’s largest industrial auctioneer; we sell more used equipment than any other company in the world and are a recognized pioneer in both on-site and online equipment auctions. When you sell through Ritchie Bros., you benefit from our wealth of experience, expertise and global market knowledge.
- Flexible contract options
All of our customers have unique needs and priorities. Some have one item to sell; others are retiring and selling everything. Whatever your situation, we can tailor a contract and auction proposal to meet your needs. Most of our customers choose our straight commission contracts, but we also offer guarantee and outright purchase contract options.
- Unparalleled marketing
Our global marketing efforts are designed to reach the broadest audience of potential buyers for your assets. We post photos and details of the items we sell on our high-traffic web site, which receives millions of unique visitors each year. We mail tens of thousands of full-color auction brochures for each industrial auction to a select group of customers from our database. We also place targeted advertisements online, in print and on radio, and run strategic media relations campaigns. If Ritchie Bros. is selling it, the right people are sure to know.
- Full-service auctions – at your place or ours
Most of our auction sites host four or five regular auctions each year, so you can plan ahead and manage your equipment selling needs more efficiently. We also conduct many auctions at temporary locations, if that makes sense for our customers or the assets they are selling (for example, farmland or a marine fleet). Whether you are selling one item at our site or holding a complete dispersal on your property, we will take care of all the details – including marketing your assets, providing secure storage, coordinating any necessary refurbishing, meeting with potential buyers, conducting a professional sale and arranging collection of the proceeds. You’ll save time, money and effort.
- More bidders from more places = better returns
When you sell through Ritchie Bros., you are not dependent on the strength of your local area or industry. Every Ritchie Bros. auction attracts hundreds, often thousands of bidders from a wide range of regions and industries. We market to and attract buyers from the areas of high demand in the world – meaning you get the best returns on auction day. Moreover, about 80 percent of the buyers at our auctions are end-users: people looking for specific equipment they can put straight to work. End-users are motivated to buy – and will usually pay more for an item than a dealer.
- The best of both worlds: on-site and online
Ritchie Bros. is a recognized leader in online equipment auctions. But we don’t just reach an online audience: although we offer a range of convenient bidding options, including real-time internet bidding, most people still prefer ‘kicking the tires’ and bidding in person at our auction sites. When you sell through Ritchie Bros., you reach every potential buyer – not just those bidding online.
- Certainty of sale
If your equipment or trucks aren’t making you money, they’re costing you money. While you wait for your idle or surplus assets to sell, they may depreciate while you remain responsible for ongoing costs of ownership, including maintenance, storage and insurance. When you sell at an unreserved Ritchie Bros. auction you can be confident that your assets will sell for global market value on auction day. No more waiting for or bargaining with potential buyers.
- Peace of mind
All of these benefits combine to give you peace of mind. When you sell with Ritchie Bros., you can be confident that you’re working with an experienced auction company that has a proven track record of delivering results. That’s why more and more people choose to sell through Ritchie Bros. every year. Contact us and find out how we can help you today.