News Release - February 22, 2000

FIRST AUCTION OF THE YEAR A BIG SUCCESS FOR RITCHIE BROS. -ON-LINE AND IN FLORIDA

 

 

FOR IMMEDIATE RELEASE - February 22, 2000

 

 

VANCOUVER, BRITISH COLUMBIA -- Ritchie Bros. Auctioneers, the world's leading auctioneer of industrial equipment, announces the results of its first auction sale and live Internet auction broadcast of the year.

The two day auction held on February 16 and 17, 2000 in Ocala, Florida generated Gross Auction Proceeds exceeding US$35 million, making it the Company's largest ever auction in the state of Florida. The Company also used this sale to launch its plans to broadcast auctions over the Internet.

One thousand five hundred seventy (1570) registered bidders attended the sale from forty-seven (47) states, ten (10) Canadian provinces and twenty-five (25) other countries including numerous European and Latin American countries. One thousand one hundred fifty-four (1154) items were sold over the course of the two-day sale and bidders from outside the state of Florida made 85% of the purchases. "Because our auctions are unreserved, bidders travel from around the world to participate," says Dave Ritchie, Chairman and CEO of Ritchie Bros. "By selling on an 'unreserved' or 'absolute' basis, we are able to transcend local market conditions and provide a global marketplace for industrial equipment. And live Internet broadcasts allow us to reach even more people."

"This was an excellent sale to kick off the New Year," says Bob Leavy, Regional Manager for Ritchie Bros. "There was an exceptional turnout of bidders from all over the world, especially Latin America, and the bidding was strong throughout the day. We are looking forward to expanding our presence in the Florida marketplace and an auction like this lets us show our customers, whether they are buying or selling, exactly what we can do for them."

The live Internet broadcast attracted thousands of people to the Ritchie Bros. website at www.rbauction.com. Customers were able to watch a live video feed of the auction and follow the selling prices. According to Ritchie, "We are broadcasting auctions for three reasons: (1) to introduce more people to our unreserved auctions, (2) to allow absentee bidders to monitor their bids, and (3) to prepare our customers for the live real-time bidding services we are in the process of developing." The next Ritchie Bros. live auction broadcasts are scheduled for March 14 & 15 in Ft. Worth, TX and March 21 in Chicago, IL.

The equipment in the Ocala, FL sale came from numerous consignors including Ring Power Corporation; Ringhaver Equipment Company; Kelly Tractor; Middlesex Company; Community Asphalt; Southeastern Crane; Graham Brothers Construction, Case Credit Corporation; The Hardaway Co's; Cone & Graham; Walsh Contracting and other owners. Featured equipment included wheel loaders, forklifts, motor graders, crawler tractors, hydraulic excavators, loader backhoes, truck tractors, lowboys, cranes, telescopic forklifts and trucks.

"There was a strong market for most of the equipment," says Leavy. "A 1993 Krupp KMK5150 120 Metric Ton Hydraulic Truck Crane sold for US $480,000. The prices for articulated dump trucks were also strong."

Dave Ritchie adds, "We had assembled a great selection of equipment for the bidders to choose from; but you need more than great equipment to attract bidders to an auction sale. We attract such a large number of bidders from around the world because of our commitment to the unreserved auction process. Knowing that there are no minimum set prices and no owner buybacks, our customers are confident that they will get a fair deal when they buy equipment at one of our auctions. They know they are paying the fair market value. At Ritchie Bros., 'unreserved' also means there are no games being played - the owner isn't allowed to bid, the auctioneer isn't allowed to bid - all equipment sells to the high bidder on sale day."

Ritchie Bros. is the world's leading auctioneer of industrial equipment, operating through over 70 locations throughout North and Central America, Europe, Asia, Australia, Africa and the Middle East. The Company sells, through unreserved public auctions, a broad range of used industrial equipment including equipment utilized in the construction, transportation, mining, forestry, petroleum and agricultural industries. Ritchie Bros. is a public company; its common shares trade on the New York Stock Exchange under the ticker symbol RBA. It maintains a web site at www.rbauction.com

Certain statements contained in this Press Release are forward-looking statements that involve risks and uncertainties. There are many factors that could affect the Company's actual results and could cause such results to differ materially from those expressed in the Company's forward-looking statements, including the risks and uncertainties as detailed in the Company's SEC filings. Forward-looking statements should be considered in light of these factors.

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Hanna de Guzman, Media Relations
North America Toll Free: 1-800-663-8457
Tel: (604) 273-2149
Email: hdeguzman@rbauction.com

Bob Armstrong, Corporate Relations
(604) 273-7564
Email: barmstrong@rbauction.com

 

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