• Average Ritchie Bros. Industrial Auction in 2007
• Value Proposition
• Growth Potential
• Growth Strategies
• Financial Highlights
• Analyst Coverage

Ritchie Bros. is the world’s largest auctioneer of industrial equipment, operating through over 110 locations in more than 25 countries around the world. The Company sells, through unreserved public auctions, a broad range of used and unused industrial assets, including equipment, trucks and other assets utilized in the construction, transportation, material handling, mining, forestry, petroleum, marine, real estate, and agricultural industries.

Download a PDF version of the Investor Fact Sheet for a format which is easily printed. This requires Acrobat reader.

Average Ritchie Bros. Industrial Auction in 2007:

• Gross Auction Proceeds of approximately US$16.7 million
• 190 Consignors
• 1,400 Lots
• More than 1,300 Bidders (27% via the internet)

Value Proposition

Ritchie Bros. helps consignors get the best net return on the sale of their trucks and equipment. We do this by attracting large bidding audiences comprised primarily of end users (as compared to re-sellers) and allowing them to compete in a transparent and fair bidding environment.

• We market the equipment to our extensive customer base (over 450,000 customers in 200 countries)
• All consigned equipment is listed on our high-traffic web site
• Close to 60% of sales go to buyers from outside the region of the sale
• Internet bidders are buyer or runner-up bidder on over 25% of lots offered on-line
• Approximately 70% of sales go to end users of the equipment

By working with Ritchie Bros., an equipment owner is able to access the international market of retail equipment buyers and sell his equipment for the world market price.

Growth Potential

• The used truck and equipment market is huge
  • Analysts estimate $100 billion in transactions annually
• The market is highly fragmented
  • Ritchie Bros. sells more used trucks and equipment than anyone else in the world but we have only a small share of the total market
  • Ritchie Bros. is larger than our next 40 auction competitors combined.
• Ritchie Bros. is enjoying considerable momentum and continues to attract an increasing number of buyers and sellers to its unreserved auctions.

Growth Strategies

• Increase customer base
• Expand network of auction sites
  • Currently have over 110 offices in over 25 countries, including 38 auction sites
• Expand geographic reach
  • Near-term focus is on U.S. and European growth
• Expand into related markets
  • Sales of transportation, agricultural, industrial and marine equipment have been increasing in recent years.
• Recruit, train and develop the best people
• Use the internet and other technologies to enhance the core business

While pursuing these strategies, Ritchie Bros. intends to take advantage of the operating leverage provided by recent expansion initiatives. Our goal is to grow revenues faster than costs, thereby expanding margins and increasing profitability.

Financial Highlights(USD)

Analyst Coverage

This fact sheet is not intended to be a comprehensive source of information for investors. Please refer to the company’s Annual Report and SEC filings for a complete discussion. Please also note that this fact sheet contains forward-looking information. Actual performance will vary. Please review the risk factors listed in the Company’s SEC filings.

Updated to December 2007

Investor Contact:
Jeremy Black
Director, Business Development and Corporate Secretary
Ritchie Bros. Auctioneers Incorporated
6500 River Road, Richmond, BC V6X 4G5
Phone: 1.604.273.7564
Fax: 1.604.273.2405
E-mail: ir@rbauction.com
Web: www.rbauction.com

Back