Why Sell by Ritchie Bros. Unreserved Auction?

Ritchie Bros. Auctioneers sells more used equipment and trucks than anyone else in the world. As a result, we know the market better than anyone, and can provide the best information and advice to help you manage your fleet and sell your surplus trucks and equipment.

Our large unreserved auctions, conducted through our international network of state-of-the-art auction facilities, transcend local market conditions so you can maximize the return on your trucks and equipment.

As the world's leading auctioneer of industrial equipment, Ritchie Bros. Auctioneers conducts more than 180 unreserved industrial auctions annually, attracting an average of over 1,300 bidders to each. Every auction is conducted completely unreserved.

The Ritchie Bros. Difference
Selling your trucks and equipment through a Ritchie Bros. auction means you can continue to concentrate on your business, knowing that your surplus items are being sold efficiently and effectively in a truly global marketplace.

Our commitment to excellent service and a speedy return on your investment save you time, energy and overhead costs. From the appraisal and refurbishment to the marketing and collections, we take care of selling your equipment, so that you can focus on your business.

Whether you have one item to sell or an entire fleet, the convenience of our sale site locations, consistent auction methods and auction-related services allow you to better manage your fleet and maximize profitability. Turn idle equipment and trucks into cash, purchase the machines you need and let Ritchie Bros. take care of the details.

Ritchie Bros. auctions are all unreserved - why is unreserved so important?
Pure and simple, unreserved auctions attract more buyers. When buyers attend an unreserved auction they know they're paying market value for their trucks and equipment. With no minimum prices, no buy backs and every item selling on sale day, our customers bid with confidence, knowing that every bid is legitimate.

Where are Ritchie Bros. auctions conducted?
Around the world, our network of specially-designed auction sites are conveniently located in urban centers, near major airports, shipping and trucking routes. Ritchie Bros. now has 37 auction facilities equipped to provide consistent and comprehensive auction services. In locations where permanent facilities haven't been established, Ritchie Bros. occasionally holds auctions at a site we set up for the specific event.

A Network of Sale Sites
From one of our more than 110 offices in more than 25 countries around the world, a knowledgeable and accessible Ritchie Bros. field representative will take care of your needs. Your representative, along with a skilled team of professionals at the local auction yard and in our head office are ready to work for you, from the initial handshake through to the collection of sale day proceeds.

It's no accident that Ritchie Bros. auction yards are very similar. Each auction facility is designed with the comfort and convenience of the buying customer in mind. The registration process, terms of sale, auction methods and third party services such as shipping services and catering are consistent, no matter where in the world you travel to attend a Ritchie Bros. auction.

Contract Options
Ritchie Bros. offers flexible contract options to sellers of equipment. Whether you have a few pieces or an entire fleet, your representative will work with you to tailor an agreement that fits your specific situation.

· STRAIGHT COMMISSION - Ritchie Bros. retains a predetermined commission rate of the gross auction proceeds from your package of equipment.
· GROSS GUARANTEE - a guaranteed amount less commission is payable to you for the package of equipment, plus participation in proceeds over the guarantee.
· PURCHASE - the outright cash purchase of your package of equipment in advance of the auction.

A Strong Business Partner
Ritchie Bros. Auctioneers is a public company, listed on the NYSE and the TSX. You can deal with us in full confidence that we have the track record and financial strength to fully meet all of our commitments.

Accurate Appraisal
The Ritchie Bros. team of experts provides equipment appraisal services and estimates the value of trucks and equipment in your fleet. Having conducted more than 3,200 auctions, we know that your equipment will sell for market value, regardless of local market conditions.

Refurbishing
Following the appraisal of your trucks and equipment, recommendations for repair and refurbishment are made to help you maximize your return. Our experience has shown that the better equipment appears, the better it sells. You can make use of Ritchie Bros.' convenient, environmentally-certified refurbishment facilities which provide the following services:

• Exterior Cleaning
• Interior Detailing
• Sandblasting to remove rust and paint
• Welding minor cracks
• Priming for paint
• Painting
• Replacement of glass

Our refurbishing facilities, like the one shown here in the foreground, allow our customers to make their equipment auction-ready. From transportation to cleaning, refurbishing to painting, our service is one-stop and easy.

Will my equipment be safe and secure?
Once your equipment reaches the Ritchie Bros. auction yard where it is checked in and inspected, our team of dedicated yard staff take care of your equipment. With security guards on staff and fully fenced equipment yards, you can be confident that your equipment is safe.

Advertising and Marketing
For each of our more than 180 industrial auctions conducted annually, full-color brochures are mailed to a selection from our database of more than 450,000 interested buyers.

In addition to the targeted mailings, auction-specific advertisements are published in local and national trade magazines and newspapers, on the radio and on the rbauction.com web site. Word-of-mouth advertising has also proven to positively effect auction attendance because of our buyers' trust in our auction methods and the convenience of our services.

Bringing You A Global Marketplace
Ritchie Bros. auctions attract buyers from around the world. When the bidding begins, a truly global gathering of buyers and sellers takes part in the unreserved auction process. This wide participation generates prices which transcend local market prices.

What services are offered to the buyers at the auctions?

• Quick and simple registration process
• Sale day catalogs describing each item in lot order
• Equipment is organized in a logical fashion
• Comfortable, covered auction theatres, protected from the elements, for bidding while rolling stock is driven over an elevated ramp
• Our dedicated search and title departments work to resolve ownership issues before the equipment is sold.
• Third-party service providers are present at Ritchie Bros. auctions, including transportation, customs brokers and finance companies, as well as catering services
• Organized and efficient load-out after the sale

What takes place at a Ritchie Bros. auction?
During the minutes prior to the auction, the auctioneer explains the terms of sale to the bidders. Then without hesitation, the items are driven across the auction ramp in lot order and the selling begins. The auctioneers maintain a steady pace throughout the day, helping you get back to your business sooner. The efficient and transparent ramp auction method along with the helpful bid-catchers, allow bidders to be fully informed and to keep on top of the bid and ask prices of trucks and equipment.

What if a buyer can't be there in person on auction day?
Ritchie Bros. understands that with your busy schedule you can't always be there on auction day. We offer several ways for you to make purchases without actually being there in person.

Many of our auctions are broadcast live on the Ritchie Bros. web site, rbauction.com. Our technology, called rbauctionBid-Live, allows you to bid live and in real time over the Internet on the pieces you're interested in.

Alternatively, proxy bids can be placed in advance of any Ritchie Bros. auction by fax or by visiting the rbauction.com web site. A proxy bid is the maximum amount you would like to bid for a specific item. When the bidding begins on the specified item, the auctioneer will bid on your behalf until either the item is won or your maximum bid is exceeded.

What happens once my equipment is sold?
Within minutes of an item selling in a Ritchie Bros. auction the new owners can make payment and arrange to remove their equipment from the auction yard. Because not all buyers pay for their new equipment in full on auction day, Ritchie Bros. maintains staff to collect the remaining proceeds. Payment is delivered to consignors accompanied by a detailed statement of account outlining their net proceeds from the auction.

www.rbauction.com
Daily, thousands of interested buyers and sellers of trucks and equipment visit the Ritchie Bros. web site. They have made www.rbauction.com a success - as a marketing tool as well as a source of information and tool to help manage their fleets.

Customers can find a complete and up-to-date Ritchie Bros. auction calendar and sale day information, search equipment listed in upcoming auctions and access many advanced services in several languages.

The rbauction.com Member Services
rbauctionBid
Express Bidder cardholders who are unable to make it to the auction on sale day can use the rbauctionBid service to bid on equipment in two convenient ways - live and in real-time, or by proxy in advance of the auction.

rbauctionBid-Live
Qualified bidders can register in selected auctions to bid live and in real-time over the Internet. Participants listen to the auctioneer's call and follow displayed bid and ask prices as if present at the auction. Bidding is as simple as clicking the Bid button!
Interested people may also participate as a guest viewer.

rbauctionBid-Proxy
In advance of every auction, bidders can submit proxy bids via the Ritchie Bros. web site.

rbauctionRe$ults
Check historic selling prices of equipment that has sold around the world at Ritchie Bros. auctions over the past 24 months with rbauctionRe$ults. You can easily drill down to the particular type of equipment of interest to you, and find the selling date, location, and price of specific items. Using the best available reference for true market values can help you assess the current market value of your equipment.

rbauctionFleetValuator
The rbauctionFleetValuator tool is seamlessly integrated with the rbauctionRe$ults database, so that it's now easy and convenient for you to estimate and record the current values of similar items in your fleet. You enter your equipment once and can return to make description and appraisal updates at any time. Then it's just one click to stay up-to-date with true market prices!

rbauctionConsign
A quick and convenient way for you to include your equipment in upcoming Ritchie Bros. auctions is to utilize rbauctionConsign. Once the decision has been made to sell your equipment, simply provide Ritchie Bros. with details such as make, model, year, serial number and other pertinent data. Your equipment is on its way to being advertised globally and sold at a Ritchie Bros. auction.

Here to Serve You.
Ritchie Bros. Auctioneers is committed to providing the best possible auction experience for our customers. Our commitment to the unreserved auction method combined with close to 50 years of conducting industrial auctions enables us to provide comprehensive auction services designed to meet your needs. Whether you have one item or an entire fleet of trucks and equipment, Ritchie Bros. takes care of the details. We do more than bring buyers and sellers together, we bring the global marketplace to you.